Google plans to enable mobile users calling the shots
Google plans to bring disruptive change in the relationship between mobile user and telephone networks. Google will make the mobile user free from the mercy of mobile networks. Mobile users will not be tied to just one network.
Mobile networks will be bidding to carry your call/data hence giving user best and cheapest possible option at all times. Mobile user will be king again. Mobile users will switch the networks several times a day depending upon best and cheapest carrier for their call.
What is in it for Google?
Several ways Google can make money from this.
1) Provide this market place where mobile networks will bid to carry mobile users call.
2) Targeted advertisement to mobile handsets.
3) More users using Google to do more searches and using more and more of Google services without worried about shackles of mobile networks.
Google has revealed this grand disruptive plan of open networks in a patent application filed with US patent office.
Abstract of Google’s patent applicaion Flexible Communication Systems and Methods.
“A method of initiating a telecommunication session for a communication device include submitting to one or more telecommunication carriers a proposal for a telecommunication session, receiving from at least one of the one or more of telecommunication carriers a bid to carry the telecommunications session, and automatically selecting one of the telecommunications carriers from the carriers submitting a bid, and initiating the telecommunication session through the selected telecommunication carrier.”
I will update this post with more detailed analysis of this patent and disruptive possibility this can bring to mobile industry.